(Providence, RI) – On Wednesday, May 31, 2023, Care New England Health System’s Marketing Department was awarded twenty (20) Lamplighter Awards for Excellence in various Marketing, PR, Communications, and Advertising categories, during the 2023 New England Society for Healthcare Communications Organization’s (NESHCo) 32nd Annual Spring Conference at the Westin Copley in Boston, Massachusetts.
For four decades, NESHCo has served as the region’s premier professional development organization for communication professionals working in the healthcare industry. The Society is composed of more than 200 members throughout New England. The Lamplighters were established to showcase and honor excellence in healthcare communications throughout the New England region.
“Together, my team has proven to produce highly successful Marketing, PR, Communications, and Advertising work that has a direct impact on patients who look to us for safe, effective, and compassionate care, as well as on our organization’s internal and external reputation. Thank you to the New England Society of Healthcare Communications Organization for recognizing our team of expertly skilled Marketing, PR, Communications, and Advertising professionals by awarding us with these notable recognitions from among our peers and colleagues in the healthcare industry,” said Jess McCarthy, VP, and Chief Marketing Officer, Care New England Health System.
Care New England’s 2023 NESHCo Lamplighter Awards:
• Advertising Outdoor
o Mammogram Campaign - Freshly Squeezed
- Jess McCarthy, VP, and CMO, CNE, and CNE Marketing Department
• Service Line Marketing
o Bariatrics Campaign
- Jess McCarthy, VP, and CMO, CNE, and CNE Marketing Department
• Image/Branding Marketing
o CNE Employer Branding
- Jess McCarthy, VP, and CMO, CNE, and CNE Marketing Department
• Campaign Division: CAUSE/SOCIAL MARKETING
o The Modern Family
- Jess McCarthy, VP, and CMO, CNE, and CNE Marketing Department
• Campaign Division: PROVIDER/EMPLOYEE, RETENTION & REFERRAL GENERATION
o CNE Employer Branding
- Jess McCarthy, VP, and CMO, CNE, and CNE Marketing Department
• Single Item & Series Division: CRISIS COMMUNICATIONS
o Treatment at ED
- Raina Smith, Sr. Director of PR, Media Relations, Communications, CNE
• Advertising: Television
o Employer Branding
- Ryan Pickering, Manager, Content & Production, CNE
• Creative (Visual) Design & Photography
o George Floyd Moment of Silence
- Ryan Pickering, Manager, Content & Production, CNE
• Creative (Visual) Design & Photography
o Good Night Lights
- Ryan Pickering, Manager, Content & Production, CNE
• Creative (Visual) Design & Photography
o Kent Tulip Memorial
- Ryan Pickering, Manager, Content & Production, CNE
• Single Video
o The Modern Family
- Ryan Pickering, Manager, Content & Production, CNE
• Single Video - Patient
o Cat's Story of Hope
- Ryan Pickering, Manager, Content & Production, CNE
• Single Video - Physician
o Family Planning Clinic
- Ryan Pickering, Manager, Content & Production, CNE
• Campaign Division: Social Media Campaign
o Women & Infants Next Chapter
- Holly Deslauriers, System Director, Digital Implementation and Optimization, CNE
• Publications: Direct Mail
o Kent Hospital's 2023 Evening of Hope
- Krystal Cardin, Campaign and Marketing Processing Manager, Graphic Designer, CNE
• Excellence in Writing: Blog
o What is the Optimal Fertility Diet?
- Julie Aponte, Revenue and Community Growth Manager, CNE
• Digital Advertising
o Employer Branding Digital Advertising
- Julie Aponte, Revenue and Community Growth Manager, CNE
• General Publications
o NICU Handbook or Total Joint Binder
- Yudenis De Jesus, Graphic Designer, CNE
• Advertising: Print
o Women & Infants Capital Campaign - RI Monthly - January Ad
- Yudenis De Jesus, Graphic Designer, CNE
• Design: Printed Piece
o Women & Infants Capital Campaign - RI Monthly January Ad
- Yudenis De Jesus, Graphic Designer, CNE
Care New England Health System is a trusted organization that fuels the latest advances in medical research, attracts the nation’s top specialty-trained doctors, hones renowned services and innovative programs, and engages in the important discussions people need to have about their health and end-of-life wishes. Care New England is helping to transform the future of health care, providing a leading voice in the ongoing effort to ensure the health of the individuals and communities we serve.
CNE was founded in 1996, and today it is the parent organization of Butler Hospital, Kent Hospital, Women & Infants Hospital of Rhode Island, Care New England Medical Group, the VNA of Care New England, The Providence Center, and Integra, a certified accountable care organization (ACO). Care New England includes 970 licensed beds and 216 infant bassinets. Through Butler, Kent, and Women & Infants hospitals, Care New England has a teaching and research affiliation with The Warren Alpert Medical School of Brown University. Kent is also a teaching affiliate of The University of New England College of Osteopathic Medicine.
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